For a nameplate that has been part of America’s automotive history since 1903, Buick is looking more youthful than ever. Having gone through thick and thin during its long journey, the company is celebrating its 110th anniversary with steady sales gains and an expanding customer base. Those achievements have been driven by new models like the Buick Verano and Encore, which have been designed with modern styling and technology to attract younger generations.
A reputation for refinement and solid engineering has been the hallmark of the Buick nameplate throughout its history. Currently, Buick is the longest-running U.S. auto brand still in business today, and it has sold more than 43 million vehicles since its inception. The marque’s ability to develop new technology and adapt to ever-changing circumstances have allowed it to retain its loyal customer base stateside while attracting new buyers in the rest of the world, where the brand is synonymous with prestige.
“Buick is working hard to expand its customer base in America by attracting younger customers, and that has meant meeting those buyers’ preferences for smaller vehicles with new offerings in the compact sedan and crossover segments,” said Chris Harper, general manager of Goodwin Buick, a Maine Buick dealership. “By developing entry-level luxury models like the Encore and Verano, Buick is bringing its signature quality and refinement to drivers who also value modern styling and technology at an affordable price.”
Starting at less than $25,000, the 2013 Buick Encore luxury compact crossover sports a sculpted exterior marked by a waterfall grille and chrome accents. Inside, the Encore maintains Buick’s reputation for calm cabins with standard QuietTuning technology and Buick’s first application of Bose Active Noise Cancelation. Tech-savvy buyers will be pleased that the voice-activated Buick IntelliLink infotainment system is also standard, enabling hands-free phone calls and access to smartphone apps like Pandora Internet radio.
Like the Encore, the 2013 Buick Verano compact sedan comes standard with QuietTuning and IntelliLink, and it can be had for less than $24,000. The base model’s Ecotec 2.4-liter four-cylinder engine produces an impressive mix of responsiveness and fuel efficiency, producing 180 horsepower while returning up to 32 mpg on the highway. For buyers who put a priority on performance, the Verano Turbo is now available with a 250-horsepower Ecotec 2.0-liter turbocharged engine that allows the car to sprint from zero to 60 mph in an estimated 6.2 seconds, yet it still nets up to 31 mpg on the highway.
“Buick’s new models like the Encore and Verano appeal to the increased practicality of today’s buyers, but they also remind those drivers that they deserve comfort and driving fun along the way,” added Harper. “Buick has never lost its focus on delivering high-quality luxury and performance, but it also recognizes shifts in buyer habits, and that is why it remains competitive after 110 years on the market.”
Buick set out to change the way we think about luxury cars with the new Verano, which offers top-notch amenities without inflating the bottom line. Well, luxury isn’t the only place where Buick provided a lot of bang for your buck. Safety is also an important issue, and the new Verano doesn’t disappoint there, either. The National Highway Traffic Safety Administration (NHTSA) recently gave the 2013 Buick Verano a 5-star rating for crash-worthiness, the highest rank available. Safety has never looked so good!
NHTSA officials tested the Verano in side and frontal crashes, as well as in rollover resistance. The three tests are then combined for a final rating. Earning five stars is no mean feat, and it proves Buick’s dedication to building vehicles that go beyond what has previously been accepted as the norm.
Standard safety equipment in the Verano includes 10 airbags and a rear-view camera, and there is optional safety technology like blind-spot vehicle detection and even a cross-traffic detection system that can be a lifesaver out on the road.
Interested in a car that offers luxury and safety at an attractive price? Visit our Maine Buick dealer today and allow us to show you what makes the Buick Verano a winner.
We’re looking forward to having a bunch of new inventory at our Buick dealership in Maine coming soon. Over the next 12 months, Buick is planning on launching four new or significantly updated models, including the 2013 Buick Enclave and the all-new 2013 Buick Encore. In fact, by the end of 2013, the oldest Buick model will be the Buick Verano, which launched less than a year ago. And if the redesigned Buick Regal and Buick LaCrosse sedans follow in the footsteps of their crossover brethren, we know you’ll be impressed.
The 2013 Enclave will be arriving this fall with an updated grille and a restyled back end, plus a revised suspension and transmission that will provide an even smoother ride. Inside, the center control stack gets larger knobs that are easier to use, and a new Cocoa leather option carries on the luxurious feeling the Enclave has always given. Safety-wise, a new front-center airbag and new side blind-zone and rear cross-traffic alert systems will help prevent unseen crashes and protect in case of an accident. The updated Enclave should be rolling onto our lot this fall, so stay tuned!
Meanwhile, the brand-new Encore will serve up the same premium amenities in a compact crossover’s body. The standard active noise-suppression system monitors road noise and emits noise-cancelling frequencies through the Encore’s speakers, ensuring a vault-like ride. The five-passenger vehicle offers plenty of legroom in the back seat, while up front, a power driver’s seat and a leather-wrapped steering wheel offer the comfort you’ve come to expect from a Buick.
If you’re looking for a new luxurious crossover, try the Buick Enclave or the Buick Encore when it arrives this spring. And if you want a premium sedan, keep an eye out for the all-new LaCrosse and Regal – they’re worth a look.